Richard Goldwater, MD

Richard Goldwater graduated from Columbia College and Boston University School of Medicine.  He trained in psychiatry at Harvard Medical School. 

    Dr. Goldwater’s training in medicine and long practice in psychiatry have informed his understanding of the motivations of people in life and in business life.  His practice of psychiatry and psychotherapy is ruled by the notion that the central psychological principle is creativity, rather than the traditional doctrine of adaptation.   At Columbia College in New York City, Dr. Goldwater was eager to balance pre-med science studies with as many far-flung liberal arts as possible, leading to the conclusion:  The Second Law of Thermodynamics is the Rule of Rules, and Shakespeare’s Hamlet is the Role of Roles.  The present document sets forth the physical world as a set of rules.  His forthcoming, “Marriage Is for Men and Divorce Is for Women” presents the psychological world as a set of roles.

    Dr. Goldwater imbibed increasing entropy as a demanding child at his father’s knee.  The elder was a distinguished physical chemist who developed many market-leading detergent products.


Arthur Jonath, PhD

Arthur Jonath’s interest in Thermodynamics started with his education in Aeronautics and Astronautics and continued with his graduate work in Materials Sciences.  As a sort of vacation from engineering studies while at MIT, he took the Economics Courses 14.01 and 14.02 taught by Paul Samuelson.  Not quite the holiday he expected!  He learned aircraft control theory from Paul Sandorff and later at Stanford studied thermodynamics under both Dave Stevenson and Walter Harrison.  He has used ideas linking these three fields in his technical and management consulting practice.

    Dr. Jonath spent the first half of his career in research at the Lockheed Palo Alto Research     Laboratories. There he performed R&D on a wide variety of technologies, including solar energy, semiconductors, adhesives and rocket propulsion, and used examples from nature, such as echolocation in whales and compound eyes of dragonflies, in advanced weapons systems designs during the Cold War

    Later he was a founder of Visic, a semiconductor start-up, and then VP, Reliability & Quality Assurance for VLSI Technology, Inc. Subsequently he founded Arthur Jonath Associates (AJA) to assist in solving quality, productivity improvement and technology transfer problems. AJA has provided services to a broad range of companies, from start-up to Government Laboratory to Global 500 pharma, electronics and instrument companies.

    Dr. Jonath’s background also includes grand-scale failure analysis and implementation of customer satisfaction systems. He has served on the board of directors, as CEO or as Technical Advisory board member on several other start-ups. He has taught at the graduate level and was a founding member of the Manufacturing Advisory Board, School of Business, San Jose State University. He currently serves as interim COO and Business Development Director respectively on two technical start-up companies in Silicon Valley and is on the School of Engineering Advisory Board, Stanford University.